From last year’s third place to the Amazon, Amazon has been on the list of the world’s most valuable brands.
According to the Kantar Millward Brown media market research firm Brandz Top 100, Amazon has grown from $ 302.1 billion to $ 315.5 billion.
Apple’s second most valuable brand remains $ 309.5 billion.
Last year’s top-ranked Google dropped to third place this year, with $ 309 billion in brand value.
The other seven runners in the list are Microsoft ($ 251.24 billion), Visa ($ 177.9 billion), Facebook ($ 158.96 billion), Alibaba ($ 131.2 billion), Tencent (130, $ $ 86 billion), McDonald’s ($ 130.36 billion) and AT&T ($ 108.37 billion).
There are 15 Chinese companies listed on the 100th list.
The total number of hundred brands on the list increased by 7 percent to $ 4,700 billion.
The Brandz Top 100 study has been produced by WPP Marketing and Brand Advisor, as well as your company, Kantar Millward Brown since 2006. Since then, the value of 100 leading brands has risen by 226 percent to $ 1,400 billion in 2006.
This is the only ranking in the world that uses the evaluation of potential and current consumers, in addition to financial data, to determine brand values. More than 3 million customers are surveyed globally for about 120,000 brands.