Smartphone users would pay up to 20 percent more for 5G services, while half of the early entrants would not even be alarmed by the 32 percent surcharge, according to Ericsson ConsumerLab’s latest 5G consumer potential report.
According to a global analysis sent to the MTI, consumers expect that 5G will bring some relief in the traffic saturation of metropolitan networks in the short term. At present, this is a major problem, especially in huge metropolises, where, in crowded districts, six out of ten smartphone users experience network problems. Respondents expect a wider range of home broadband services after 5G starts.
Four out of ten “generous” buyers expect to have new uses and payment models, and the need to keep the 5G network safe at the ever-high speed of the Internet – the analysis points out.
According to the report, video consumption will definitely rise as a result of 5G. It is not enough for consumers to display video stream at higher resolution, but also for “immersive” video formats – such as extended (AR) and virtual reality (VR). This will result in users of 5G in the future watching more video content on their mobile devices three hours a week, including AR-glasses or VR headsets for one hour. The study also revealed that by 2025, assuming a 5G-capable device, every fifth smartphone user could use 200 gigabytes per month.
Ericsson surveyed 22 countries with more than 35,000 15 to 69 year old smartphone users. The responses of the participants reflect the views of nearly 1 billion people.