In China, sales of smartphones dropped by three percent in the first quarter, according to a Canalys market research firm.
In the first quarter of this year, six years ago, the lowest quarter since 2013, 88 million smartphones were sold in China, three percent less than the 90.7 million in Q1 2018.
Only one of the top five market players, Huawei, increased sales in the first quarter of this year, by 41 percent to 29.9 million. Its market share rose to a record 34 percent from 23.4 percent in the first quarter of 2018.
In the sales rankings, Huaweit is followed by Oppo, Vivo and Xiaomi from China, and Apple is the only foreigner.
Oppo’s sales fell by four percent to 16.8 million, and its market share dropped to 19.1 percent from 19.4 percent.
Vivo sold two percent less, 15.0 million smartphones in the first quarter of this year than a year earlier, having a market share of 17.1 percent from 16.9 percent.
Xiaomi’s sales fell 13 percent to 10.5 million, and its market share dropped to 11.9 percent from 13.3 percent.
Apple’s sales in China dropped 30 percent in the first quarter of this year compared to a year earlier: 6.5 million iPhone was sold after 9.3 million, and market share dropped to 7.4 percent from 10.2 percent.
Sales of all other manufacturers fell by 39 percent in the first quarter of this year to 9.3 million from 15.2 million, and their combined market share dropped to 10.6 percent from 16.8 percent.
According to Canalys analysts, Huawei has benefited from its sales advantage over other Chinese manufacturers by increasing its investment in retail outlets and thus penetrating deeper into rural China. The offline sales channels were dominated by Oppo and Vivo companies in China before Huawei penetrated.
Canalys is particularly concerned about the decline in Apple’s sales, which will occur seasonally in the second and / or third quarter prior to the launch of new handsets, not in the first quarter.